Executive Sales & Customer Marketing Director

City : Toronto

Province / State : Ontario

Job description :

Strato Exec is honored to be an exclusive partner of our client who is a world leading manufacturer of dry grocery products. This newly created role of Executive Sales & Customer Marketing Director will manage/develop a collaborative team and work out of their Canadian headquarters which is located in Toronto.

Responsible for leading and motivating the Sales & Customer Marketing team to achieve revenue targets, drive business growth, and foster strong customer relationships. This role involves developing and executing sales strategies, identifying new business opportunities, and collaborating with cross-functional teams to ensure customer satisfaction and market expansion. The Director plays a critical role in guiding the team to success and contributing to the overall profitability and success of the organization.

You will also be responsible for:

• Sales Strategy Development: Developing and executing the overall sales strategy for the company, aligning it with the organization's strategic goals.
• Key Account Management: Overseeing the management of key customer accounts, building strong relationships with key retailers and distributors, and negotiating contracts and agreements.
• Customer Marketing Strategy: Developing and implementing customer marketing strategies that align with sales objectives, category management plans, and drive demand for our products among retailers and distributors.
• Category Management: Overseeing category management initiatives, including analyzing market data, consumer behavior, and sales performance to optimize product categories, pricing strategies, and promotional plans.
• Trade Spend Management: Managing and optimizing trade spend budgets to ensure that trade promotions, marketing initiatives, and category strategies are effectively executed with a focus on return on investment (ROI).
• Sales Team Leadership: Providing strong leadership to the Sales and Merchandising teams, inspiring and motivating them to achieve growth targets with a 1 team mindset by leveraging customer marketing and category management support.
• Market Analysis and Trends: Staying informed about market trends, competitor activities, and customer preferences to identify growth opportunities and adjust sales, marketing, and category management strategies accordingly.

Skills and qualifications :

• Bachelor’s degree in business, marketing, finance, or any other related business field. MBA an asset.
• Minimum of 5-10 years in a senior director position in the CPG industry.
• Minimum of 5-10 years in Sales, Customer Marketing, or Marketing position.
• Strong financial background (conceptions, reporting and analysis).
• Knowledge or understanding of Nielsen and syndicated research tools, methods and analysis.
• Track record of developing and executing an organizations’ strategic priorities.
• Travel Requirements: The candidate may be required to travel occasionally to meet with customers, attend industry events, or visit retail stores.
• Key Performance Indicators (KPIs): The candidate would be responsible for tracking and analysing shopper marketing performance metrics, such as sales lift, shopper engagement, and ROI. The candidate would be expected to use this data to identify opportunities for optimization and improvement.
• Technical Skills: The candidate should have experience working with shopper marketing tools, such as Nielsen or IRI, and be proficient in Microsoft Office applications, such as Excel, PowerPoint, and Word.
• Leadership Skills: The candidate should have strong leadership skills and be able to motivate and inspire cross-functional teams to achieve business objectives. The candidate should also have a collaborative working style and be able to build strong relationships with internal and external stakeholders.
• Industry Knowledge: The candidate should have a deep understanding of the pasta food manufacturing industry, including trends, consumer preferences, and competitive landscape. The candidate should also stay up to date on emerging retail channels, such as e-commerce and mobile,and incorporate these channels into the shopper marketing strategy.

If you are ready to take on this leadership role, please contact Brian Gordon at 905-362-4942, ext. 239. You can also send your cover letter and resume to bgordon@magellantalent.ca, indicating the job title in the subject line of your email.

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By sending us your resume, you agree to being included in our database and your candidacy will be kept for an undefined period of time.